Spring Green

Enterprise-Scale Administrative System with Custom API

Spring Green (in partnership with BDO) • Services / Marketing Partnership
2023
10 Months

The Challenge

Spring Green needed a modern web presence supported by a powerful administrative backend. Their marketing partner, BDO, was tasked with building the front-end website, but they needed an equally robust system to manage the content, workflows, and integrations that would feed into it.

The goals were clear:

  • Build a scalable administrative platform that could power the new website.

  • Provide editors with advanced tools beyond what standard CMS systems offer.

  • Ensure that content management was secure, auditable, and flexible, with full API-driven integration to the front-end.

The Approach

Albright Labs partnered closely with BDO, taking full ownership of the backend development and system architecture. While BDO focused on the front-end, we built the administrative system from the ground up, ensuring seamless communication between the two through a custom API.

Our focus was not just on content publishing, but on creating an enterprise-level CMS experience. We extended October CMS with features that gave administrators a high degree of control, including:

  • Custom navigation personalized for Spring Green’s editorial workflows.

  • Revision tracking and version restoration, ensuring full audit trails and rollback capability.

  • Redirect management for SEO continuity and user experience.

  • Scheduled publishing to align with marketing calendars.

  • PPC page management, enabling rapid landing page deployment for campaigns.

Execution & Delivery

The system was designed and built in agile sprints, with continuous collaboration between Albright Labs and BDO. By decoupling the administrative system from the front-end, the project achieved flexibility, scalability, and long-term sustainability.

The custom API ensured that all content and configurations were delivered cleanly to the front-end, while administrators enjoyed a purpose-built backend that streamlined complex workflows.

Results & Impact

Spring Green gained an entirely new operational backbone for managing its digital presence. The benefits included:

  • Full editorial control without relying on developers for updates.

  • A modern, API-driven architecture that integrated smoothly with the front-end built by BDO.

  • Improved efficiency and accuracy in content publishing and campaign management.

  • Enterprise-level features like rollback and scheduling, which reduced risk and increased confidence in publishing.

Lessons Learned

This project showcased the strength of collaboration: BDO brought design and front-end expertise, while Albright Labs delivered a backend system that elevated October CMS into an enterprise-ready solution.

The scale of the system, combined with the custom API approach, highlights Albright Labs’ ability to deliver complex, large-scale projects that balance technical prowess with user-friendly workflows.

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