CXPA's platforms now work as one workflow.
A global association with member and program data spread across four disconnected platforms. We unified them with single sign-on, tamed runaway API traffic, and rebuilt their website.
At a glance
- Client
- CXPA
- Industry
- Associations
- Engagement
- Multi-system integration
- Stack
- Rhythm AMS, Circle, PathLMS, SSO
The outcome
4
systems unified: Rhythm AMS, Circle, PathLMS, and SSO
21,000+
member profiles in one source of truth
1,393
active CCXP certifications managed in the system
In the 90 days after launch
+171%
organic search sessions
6,852 to 18,603
2x
traffic overall
26,532 to 53,755 sessions
+146%
page views
41,427 to 101,871
42
membership conversions
from zero in the prior 90 days
Google Analytics, 18 Aug to 15 Nov 2025 compared with the preceding 90 days.
Data trapped in separate platforms.
The four platforms were Rhythm AMS for member management, Circle for community, PathLMS for learning, and a separate single sign-on layer. The Circle integration had developed runaway API traffic, generating roughly 4,000 write calls per day and pushing toward the monthly limit of 30,000. Their public website was also due for a rebuild.
One connected workflow.
A member now logs in once and moves between Rhythm AMS, Circle and PathLMS without signing in again. The Circle API came back within its limit once we found and removed the source of the excess write traffic, and the PathLMS library now serves around 200 users across 4 courses.
The resource library, I really like the look and feel of it. I like how fast everything spins up when I can apply one filter or multiple filters in the taxonomy.
Map the platforms
Four systems with gaps between them.
Unify with SSO
One login flows across all four platforms without re-authentication.
Tame the API, rebuild the site
Circle API brought back within its monthly limit; new public website launched.
Build the library
The PathLMS resource library, live.
You've done an awesome job, you and your team, getting our website up.
The platforms work as one.
The website rebuilt alongside them changed the shape of their traffic. Active users went from 21,000+ to 35,456 in the 90 days after the August 2025 launch, and organic search led the growth, the clearest signal that the rebuild was being found rather than merely announced. Page views grew faster than visits.
Have systems that do not talk to each other?
Tell us which systems are involved, and we will tell you what connecting them would take.
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