Case Study · Customer Experience
CXPA's platforms now work as one workflow.
A global association with member and program data spread across four disconnected platforms. We unified them into one workflow with single sign-on, tamed runaway API traffic, and rebuilt their website.
At a glance
- Client
- CXPA
- Industry
- Associations
- Engagement
- Multi-system integration
- Stack
- Rhythm AMS, Circle, PathLMS, SSO
4
systems unified into one workflow
The outcome
4
systems unified: Rhythm AMS, Circle, PathLMS, and SSO
17,000
member profiles in one source of truth
1,393
active CCXP certifications managed in the system
The problem
Data trapped in separate platforms.
CXPA is a global customer-experience association. Its member and program data had ended up spread across four disconnected platforms: Rhythm AMS for member management, Circle for community, PathLMS for learning, and a separate single sign-on layer. Beyond the fragmentation itself, the Circle integration had developed runaway API traffic, generating roughly 4,000 write calls per day and pushing toward the monthly limit of 30,000. Their public website was also due for a rebuild.
What we built
One connected workflow.
We integrated the four platforms into a single workflow with single sign-on, so a member logs in once and moves between Rhythm AMS, Circle, and PathLMS without re-authenticating. We brought the Circle API back within its 30,000-call monthly limit by identifying and eliminating the source of the excess write traffic. We rebuilt CXPA's public website, and built out the resource and content library on PathLMS, which now serves around 200 users across 4 courses.
The resource library, I really like the look and feel of it. I like how fast everything spins up when I can apply one filter or multiple filters in the taxonomy.
Map the platforms
Rhythm AMS, Circle, PathLMS, and SSO: four systems with gaps between them.
Unify with SSO
One login flows across all four platforms without re-authentication.
Tame the API, rebuild the site
Circle API brought back within its monthly limit; new public website launched.
Build the library
PathLMS resource library live with 4 courses and 200 users.
You've done an awesome job, you and your team, getting our website up. You've been bringing in a lot of information, putting in a lot of widgets, and doing a lot of things.
The result
The platforms work as one.
The four platforms now run as one workflow. Members sign in once and move freely across Rhythm AMS, Circle, and PathLMS. The resource library is live on PathLMS with 4 courses and around 200 users. All 17,000 member profiles live in one source of truth, alongside 1,393 active CCXP certifications. And after the new website launched in August 2025, traffic climbed sharply: the site reached around 94,000 active users across the year, with its 30-day active users roughly tripling, led by organic search.
Before
- Member data split across Rhythm AMS, Circle, PathLMS, and a separate SSO
- Circle API generating around 4,000 write calls per day, near the monthly limit
- An aging public website due for a rebuild
- No single connected workflow for members or staff
After
- 4 systems unified into one workflow with single sign-on
- 17,000 member profiles in one source of truth
- Circle API back within its 30,000-call monthly limit
- New website live, with traffic climbing sharply after launch
Operations Audit
Have systems that do not talk to each other?
Most integrations like this start with an Operations Audit. Two weeks to map the systems and where the payback is.
A senior engineer reads it and replies within one business day.