Check your schema markup.

Schema is the structured data that tells search engines and AI assistants what your pages are. When it is missing or wrong, you show up as less than you are. This audit finds the gaps.

Schema coverage across your key pages
Types missing their required properties, clearly flagged
Plain-language recommendations you can hand to a developer

Run your free audit

Search and AI read schema first.

Rich results, knowledge panels, and the answers AI assistants give all lean on structured data. Schema is also some of the cheapest SEO work there is to fix, once you know what is wrong.

Schema checker FAQs

Structured data is a machine-readable description of what a page is, sitting invisibly in your HTML. It is how a search engine knows a page is a recipe rather than an article, or that a string of digits is a phone number. Without it, search and AI have to guess.

Not directly, and anyone promising otherwise is overselling. What it does is make you eligible for rich results such as star ratings, FAQs, event details and prices, and give AI assistants something unambiguous to quote. That changes how you appear, which changes whether people click.

Five, one level deep. Schema is usually applied by template rather than by page, so a small sample tends to tell you what is happening across the whole site.

Markup that parses but is missing properties its type requires, such as an Article with no author or a LocalBusiness with no address. It is common, and it means the markup does less for you than it appears to. We read JSON-LD, the format Google recommends; microdata and RDFa are not read, so a page that uses only those shows as having none.

For most sites, yes, though it is usually a small job. Some platforms have plugins that handle it. The report is written so you can forward it to whoever maintains your site without translating it first.

Google's tool validates one URL against its own requirements and is the final word on eligibility. This checks several of your pages at once and tells you where coverage is missing, which is the question you usually have first.