Why is Google not indexing your pages?

Before a search engine can rank a page it has to reach it, read it, and decide it is the real version. Most indexing problems are a failure at one of those three, and none of them show up in your content. This audit finds them.

What your robots.txt allows and blocks
Pages no internal link points to, which crawlers may never find
Redirect chains and canonical chains
URL structure, and whether your sitemap is discoverable

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Presence is the SEO audit. Behavior is this one.

There is deliberate overlap between this and our SEO audit. The SEO audit tells you whether a robots.txt and a sitemap exist, and whether your pages declare a canonical.

This audit reads what those files say, and whether your own internal links let a crawler reach every page you publish. A site can pass every presence check and still have a robots rule blocking a whole section, a canonical pointing at the wrong page, or two hundred pages nothing links to. Those are the failures that keep good content out of the index.

Crawlability FAQs

The SEO audit checks that the parts exist: a robots.txt, a sitemap, a canonical on the page. This one reads what they say and whether your links let a crawler reach everything.

A page nothing on your site links to. It may be in your sitemap and it may load perfectly, but a crawler following links will never arrive at it, and neither will a visitor browsing your site. They usually appear after a redesign, when a page survives but the thing that linked to it does not.

Then check whether the report says the crawl hit its page limit. We follow links outward from your homepage, so a page beyond where we stopped can look unreachable when it is not. The score already softens the penalty when that happens, and the report tells you.

Every hop costs time for a visitor and a little authority in search. One redirect is fine and normal. Three or four in a row usually means several site migrations layered on top of each other, and it is worth flattening while anyone still remembers why they exist.

Up to twenty, the widest of our focused audits. Orphan detection needs the link graph rather than individual pages, so a wider crawl gives a more honest answer here than it would for, say, a mobile test.

No. It finds the mechanical reasons a crawler cannot reach or trust a page, which are the ones you can fix. Whether Google chooses to index a page it can reach is a judgment about quality and duplication that no tool can promise you.