Can people nearby actually find you?

Local search runs on boring consistency. The same phone number everywhere. An address a machine can parse. Hours you published. This audit checks the signals that decide whether you show up when someone nearby searches for what you do.

Name, address and phone checked against what you tell us is correct
LocalBusiness schema, present and valid
Opening hours, map embeds and contact details, page by page
Whether your pages ever say what city you are in

Run your free audit

Website URL

Your correct details

We compare these against what is on your site. Skip them and we cannot check consistency, which is a quarter of the score.

Phone

City

Street address (optional)

Business name (optional)

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No account required. We use your details to run the audit, email your report, follow up about your results, and send Operator's Notes every two weeks. Unsubscribe anytime.

Consistency beats cleverness.

Search engines are trying to decide whether you are a real business in a real place, and every inconsistency is a reason to doubt it.

Most of the sites we audit fail on the same two things: an old phone number left on one page, and no LocalBusiness schema at all. Both are an afternoon's work and both matter more than another blog post.

Local SEO audit FAQs

Because a quarter of the score is consistency, and consistency is a comparison. We check whether the number on your site matches the one you consider correct. Without something to compare against, that check cannot run and your score comes out roughly a third lower than your site deserves. You can skip it, and the report will tell you that it did.

No. This audit looks at your website. Your Google Business Profile is a separate surface with its own rules, and it matters at least as much. If your website signals are clean and you still are not showing up, the profile is usually the next place to look.

Name, address, phone. The idea is that these should be identical everywhere they appear. A number written (914) 555-1212 on one page and 914.555.1212 on another is the kind of thing that makes a search engine slightly less certain you are one business rather than two.

Yes, and it is usually simpler to fix. Single-location businesses tend to fail on schema and hours rather than on genuine inconsistency, which means a short list of concrete changes.

Up to ten. Contact details usually live in a header or footer and so appear everywhere, but the interesting failures are the pages that were updated once and then forgotten, which is what a small crawl surfaces.

Whatever the report scored lowest, but in practice: add LocalBusiness schema if you have none, then make every phone number on the site identical.